Powered by the Academy of Business Negotiations Complete B2B Mastery Course

Get a B2B Master Negotiation Analysis
in 60 Seconds.

Paste your B2B deal scenario. Our AI applies 20+ years of negotiation expertise to give you a battle-ready strategy - power dynamics, tactics, anchoring, red flags, and more.

Analyze My Deal Now See Pricing
$3B+ Total Negotiated
$100M+ Profits Added for Clients
10+ Yrs B2B Negotiation Experience
60 Sec Analysis Delivery

How It Works

1

Describe Your Deal

Paste your negotiation scenario - supplier contract, customer deal, partnership terms, whatever you're negotiating.

2

Use Credits or Go Pro

Buy analysis credits as needed, or choose Unlimited Pro for high-volume prep and multi-round deal tracking. Secure Stripe checkout.

3

Get Your Strategy

Receive a full negotiation playbook: power assessment, counterpart needs, tactics, anchors, and red flags - ready in seconds.

What's In Every Analysis

A full playbook, specific to your deal.

  • Power & Leverage Assessment - Who holds the cards and why
  • Counterpart Needs Analysis - Business AND personal/psychological needs
  • Your Position - Strengths, weaknesses, BATNA
  • Anchoring Strategy - Who anchors first, what range, exact phrasing
  • Top 3 Tactics - Specific offensive and defensive moves
  • Red Flags - Tricks and moves to watch for
  • One-Line Summary - The single most important thing to remember
Get My Analysis

Sample Output Preview

Power & Leverage Assessment

You're a $50M supplier negotiating with a $2B retailer. Structurally, they hold the power - but their Q4 launch window creates real situational leverage for you. Slight Edge to Counterpart, but that timeline is your weapon...

Counterpart Needs Analysis

Business need: on-shelf by Oct 15. Personal need: the buyer needs this to look like her win - she championed your product to her VP. Don't take that from her; use it...

Recommended Anchoring Strategy

You should anchor first. Open at $18.50/unit - 22% above your target. Frame it as a "partnership investment tier" that includes the extended warranty, not just price...

Full analysis continues inside your saved report.

The Foundation

Built on the Academy of Business Negotiations Complete B2B Mastery Course

Every analysis is powered by the same framework used to negotiate $3B+ in deals.

Law 1

We negotiate with people, not businesses

Law 2

People have business and personal/emotional needs

Law 3

Negotiation is an exchange of value, not win/lose

Law 4

The side with the most information gets the most value

Law 5

Seek max information while revealing only what gets your needs met

Credits or Unlimited Pro

Buy credits for individual research-backed analyses, or use Unlimited Pro when you need volume and multi-round deal tracking.

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Companies Ken Has Negotiated With

Frequently Asked Questions

What kind of deals can I analyze?

Any B2B negotiation - supplier contracts, customer deals, partnership agreements, licensing, real estate, M&A. The framework works across industries and deal sizes.

How specific is the analysis?

Very specific. The more detail you provide about your scenario, the more tailored the output. You'll get actual anchor numbers, specific example phrases, and tactics matched to your situation - not generic advice.

Who is Ken Trent?

Ken Trent is a B2B negotiations consultant with 20+ years of experience, $3B+ in deals negotiated, and $100M+ in profits added for his clients. He specializes in large CPG supplier contracts with major retailers.

Is my deal scenario confidential?

Yes. Your scenario is sent directly to the AI for analysis and not stored or shared. We take data privacy seriously.

Can I cancel my subscription?

Yes, anytime. No lock-in. Cancel through Stripe and you retain access until the end of your billing period.

Ready to go into your next deal
with a real strategy?

Don't negotiate without knowing your leverage, their needs, and your first move.

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